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Maple

    Maple Voice Core

    SMS A2P Registration

    Enable SMS messaging for your Maple number

    Register for Application-to-Person (A2P) messaging to enable SMS capabilities for customer communication. The SMS agent is included in the Maple Pro plan.

    What is A2P?

    A2P registration is required by carriers to:

    • Prevent spam
    • Ensure compliance
    • Improve delivery rates
    • Protect consumers

    This registration is called 10DLC (10-digit long code). Major US carriers require every business to register its brand and messaging campaign before it texts the public.

    Registration Process

    On the AI Agents page, click Messaging Setup to open Business Messaging Registration. The process has three steps:

    1. Business Registration

      Enter your business details for messaging compliance, then submit.

    2. Business Verification

      Twilio reviews your business information. This usually takes a few minutes but can take up to 24 hours.

    3. Messaging Approval

      US carriers (AT&T, T-Mobile, Verizon) review your messaging campaign. This can take a few days. Maple submits the campaign for you once your business is verified.

    When approval comes through, Maple attaches your store phone numbers to your messaging service automatically, and the status shows Messaging Approved.

    If Twilio rejects your registration, the status shows Messaging Registration Rejected. Click it to see the reason, fix the flagged details, and resubmit. Maple reuses everything you already entered. Common reasons are a business name that doesn’t match your EIN filing, an unreachable website, or an invalid representative contact.

    Twilio and the carriers set these timelines. Maple can’t speed them up. SMS is optional: your agent can go live and handle calls while registration is pending.

    What SMS is used for

    Once messaging is approved, your agent can text customers with the SMS actions you enable under Actions:

    • Send Order Link: text customers a link to order online
    • Send Booking Link: text customers a link to make a reservation
    • Custom SMS: send a custom text message to customers

    Requirements

    • Business legal name, exactly as the IRS has it (often ending in LLC or Inc.), not your restaurant name
    • EIN (Employer Identification Number) and legal structure
    • Business website (required). It must be reachable
    • Authorized representative phone number

    Maple prefills what it already knows from your business profile, such as your business address and contact details. Check each field before you submit.

    Maple generates the Terms and Privacy links for your legal entity. You review and confirm them before enrollment completes, so you don’t need to write your own.

    If SMS isn’t working

    • Registration is still pending. Carrier review can take days. You don’t need to resubmit; SMS turns on once it clears.
    • Your registration was rejected. See the rejection reason above.
    • Your EIN won’t save in the form. Contact Maple support to add it for you.
    • SMS worked before and stopped. Carriers sometimes add security requirements, and SMS can pause until your account is re-verified. Maple needs your EIN and legal business name to re-verify.
    • Carrier-level blocks. 10DLC registrations are sometimes blocked by carriers. Maple works on these; nothing on your side causes them.

    Texts can fail when they go to landlines, which can’t receive them. Maple checks whether a number can receive texts before sending. A high failure rate (above 10%) can put the account at risk of suspension with the SMS provider, so contact Maple support if you notice delivery problems.

    Some texts may still show “Maple” instead of your restaurant’s name while branding options are being built.

    Next Steps